Article by jekky
As a big agricultural province, Guangxi annually Pesticide Large number of market demand. Guangxi Plant Protection Station under the information provided is expected to total market demand in Guangxi autonomous region more than 120 thousand tons, of which Herbicide 3750 tons, Antiseptic 1580 tons, Pesticides 116 thousand tons, Plant Growth Regulator 90 tons, the top 10 in the provinces. According to Guangxi Tianyuan Sheng Chemical Co. Leader Wei Zhijun analysis of pesticides in Guangxi this year the market value of about 1.5 billion. <<<For more exciting Click here Pesticide Division Plant Protection Station of Guangxi Huang Kechang newspaper reporter in rural areas to the south, due to high temperatures, little rain this year, cities and counties of Guangxi lighter pests, pesticide demand dropped 5.8% year on year. But as important agricultural provinces in south China, Guangxi, the total pesticide market demand remains high. And, as in recent years, high efficiency, low toxicity and increasing the ratio of pesticide demand, the demand for this type of pesticide will remain basically stable. The temptation in such a huge market, each pesticide pesticide factory in Guangxi have to enter the market, competition is fierce. Industry analysis, along with changes in the structure agrochemicals, bio-pesticides and the demand for new herbicides significantly increased the proportion of Guangxi still contains extensive pesticide market opportunities. It is understood that similar to other cities in China, in Guangxi market, different products, pesticide manufacturers according to their different orientation, each targeting a different target market. Some large foreign giants such as Syngenta pesticide, Bayer, DuPont, etc., product positioning high-end, aimed against the higher value parts of Guangxi grower; Foreign enterprises are mainly focused Economy Crops such as vegetables, fruit trees, sugar cane and other medication market. The face of increasingly fierce competition, pesticide factory in Guangxi province was quite pressure. Guangxi Aetna Chemical industry Co., Ltd. Liang Tian-fu, director of marketing, told this reporter that in recent years in Guangxi pesticide market competition is getting really heated, the product has become increasingly difficult to promote, before the domination of a product, accounting for half the market share situation has gone thing of the past. But he also believes that as long in the province of Guangxi enterprise market, so manufacturers know how to local farmers in Guangxi’s drug habit, and the price of acceptance, therefore positioning the product more in line with the actual farmers in Guangxi. He introduced the current domestic pesticide factory in Guangxi, according to its own conditions, the majority are located in the rice product drugs, and possession of each year are rising. Paradise Guangxi Liu Bing, director of corporate market also believes that the pesticide Guangxi enterprises to enter the market earlier, in the early parts of the farmer has become a very good reputation, so their product more desirable. “Take our medicine fertilizer product rice dragon, even though in recent years, many manufacturers have begun production of such products, it is still difficult to shake our market share in Guangxi.” However, many people also believe that the current pesticide production enterprises in Guangxi generally small and scattered size, difficult to create a stronger competitive advantage. Product quality is uneven, it is difficult to create superior brand. Recently, this reporter visited a number of pesticides in Guangxi enterprises, also found that most of the production scale is small indeed. Many companies have complained that, if a bad year, market conditions, that are affected the entire production chain, manufacturers can only order, not easily stock. But some manufacturers are working to build a brand-name pesticide enterprises in Guangxi, Wei Zhijun introduced the company in 2004 and asked a little company in Shenzhen of the South as a consultant with the comb and determine the long-term brand strategy. Pastoral Company has been recently created and spread in upholding the brand, its “rice pesticide real experts” brand positioning also has been widely accepted by the channel operators and farmers.
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